6 design principles you should know

Ehioze Godspower Ebiowei
2 min readSep 26, 2020


Photo by Kelly Sikkema on Unsplash

Design can be daunting and with a plethora of information out there knowing the basic principles of design can help give you a strong foundation in design. Like in any other field knowing the basics is everything.

So let’s get to it yeaa:

1. Balance — This has to do with how you place elements like type, shapes, patterns etc. when designing. Thera are two methods in placing elements in your design which are symmetrical and asymmetrical. Symmetrical design means when elements are the same on both sides of an axis, the design feels harmonious while asymmetrical designs arrangement of elements are different on both sides of an axis.

2. Contrast — Contrast is used to emphasize important elements in design using text or color or direction, as far as it shows that a particular element is more important than the other.

3. Proximity — The more elements in your design are close to each other, the more related they are. So putting elements close to each other gives a reader the feel that these elements are of the same unit.

4. Space — Space in design allows your design to breathe, space refers to the distance or area between, around, above, below, or within elements. There are two forms of space in design; positive space and negative space. Positive space is the elements in your design, so the where your text, shapes, patters are placed in your design is called positive space, while negative space is the empty space left around your design elements, it creates a sense of hierarchy and organization in your design.

5. Repetition — Repetition is using the same elements either color, type (text) throughout the design. Repetition is used to create a particular style of cohesiveness and unity in a design.

6. Alignment — This has to do with how your elements are arranged in your design. Aligning your elements creates order and organization when you are designing. Kinda like the same thing with balance.